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You need to make your employees like coming to work. You can do it, we promise. You can make them love it If you want your company to be successful, you need it to have a strong social presence.

Social media is the place where people are most likely to engage with any brand and is the best way to reach new customers and deepen connections with existing ones. Videos can attract a ton of inbound links and social shares if done right. In this day and age, it is easier to connect with customers than ever before. Social media is everywhere, and everyone is on it pretty much all the time. Your headline is the most important part of your content. It is the first impression you get to make on readers and the words that you choose will be the deciding factor for whether those readers click or skip to the next thing Everyone experiences creative block.

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More than million people use Instagram every day. Engaging with people on Instagram is a great way to gain new followers and make deeper connections with customers you already have. A good newsletter fosters connection and trust with your audience, boosts ROI, and gets conversions. Most of all, an effective e-newsletter strategy creates a meaningful relationship with your target audience. A consistent brand voice is essential for any successful company. Customer reviews are a great way to gage how your company is doing and what it can do better, but they are also a goldmine for creating engaging content!

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Because of the ever-evolving world of the internet, SEO best practices are constantly shifting. What worked to boost your blog post to page one on Google six months ago may do nothing for you today. The last twenty-two years have been nothing short of outstanding, not just Hiring a digital marketing agency can be a difficult task, especially when there are so many companies to choose from. With so many digital marketing agencies to choose from, how do you know which one is right for your company? Google Ads will hold everything that Adwords has and more by changing the way advertisers target their new Google Ads.

Google announced significant changes to Summer Survival Guide for the Office! This is especially true In November of , Instagram rolled out a shoppable posts feature where posts from retailers could show shoppable tags. The way a shoppable tag works is that retailers tag products in their photo like they would if they were tagging a person. Product tags are If you have done any kind of research online into digital marketing, you are sure to have come across both Google Analytics is a must if you own or manage a website. It can be used to measure who is coming to your website, where they are coming from, and then how they behave once on your website.

In many senses, it is a digital One of the most popular, if not the most popular, The Birth of Longer Snippets During mid to end of November , Google officially updated their guidelines and the display limit for text displayed in the snippet—the short text preview of the search result. For years Google limited the length of snippet texts to Although Podcasts have been around for about a decade now, it is only in the last year or so that they have truly risen to prominence.

If you can think of a topic, someone is podcasting about it and digital marketing is no exception. They are by far the market leader and therefore whatever they do will have an impact on your website. On August 17th Google sent out an email to all webmasters, Many of our staff here at Think Profits are huge fans of Game of Thrones.

Reputation marketing is a simple but highly effective tactic for boosting brand awareness AND improving your local SEO quickly. But especially focusing on your Google Business At Think Profits, we help many hotels and schools delve into the world of online advertising.

As reported by Canadianmanufacturing. Since the internet was created, creative entrepreneurs tried to find ways to integrate the movement of money. Many modern innovators have been involved in early online efforts to integrate the financial world and the internet.

An Insider's Look into the Future of Digital Marketing

After all, the ability to instantly transfer information over vast Twitter recently saw a user growth improvement meaning the company has a high chance of staying strong in At one time, many people thought Twitter was dead. What is a Strategic Alliance?

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A strategic alliance is defined as an arrangement between two companies that have decided to share resources to undertake a specific, mutually beneficial project. In more modern times, this has morphed into a similar concept: companies give products to online Cloudflare, a Goliath Internet protection, and security company revealed it had a bug which leaked sensitive customer data across the Internet.

This Cloudflare leak could have been active since September 22nd Children today are growing up in a voice-first world. A place where computers interact with us, understand our voices, then act upon commands. In return, they receive an expected million viewers worldwide, giving companies the opportunity to make an impression.

At Think Fake news has rapidly risen from insignificance to a global menace in just a few years. This issue magnified with the important international scoop-political events like the Brexit in the UK and the Presidential elections in the US. The latest incident was the supposed UK At a time when the digital economy is being driven by companies like Facebook and Google, Pinterest is doing pretty well with over million page views and million active users every month. Not to forget that Pinterest is achieving this traction even though We have created a new version of our logo in honour of our birthday!

Think Profits is marking a very special milestone - our 20th birthday! Here are some basic tips to get you started. Before creating your email marketing campaign, you need The Internet is a scary place and Friday morning proved that it is still very vulnerable to massive disruptions. The disruptions have been caused by a large distributed denial of service DDoS attack targeting a large domain name system DNS service provider Dyn. Dyn DNS Rumors Abound Apple product launches have always been a huge deal and the iPhone 7 is no exception. Techies and regular consumers alike tune in to see what new features and innovations will be available to them next.

When Apple products are finally released, people This has definitely been the defining social media Olympics. The hashtag TeamCanada Many social media users are shocked by the new Instagram update. The latest Instagram update has made changes remarkably similar to Snapchat that you would think Instagram might have bought out its competitor. While it What do you do when Google is wrong? This is a question that has plagued one man in Northern British Columbia for over two years.

In late , Google forwarding numbers where finally introduced to the Canadian market. Our web success comes from developing a strategy for ROI to lead conversion and management with Page One Results since While many people in Vancouver may be rejoicing at the idea of unseasonably hot weather, the residents of Northern Alberta and British Columbia are praying for rain. As technology is constantly improving with time, it is Instagram was off to a great start late last month with their latest update allowing users to add multiple accounts on a single device.


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Late last month, Instagram made a change that will have huge implications for social marketing. This update was highly requested by social media managers and everyday users. Instagram users are now able to add multiple accounts and easily switch between them! This update was months At the end of February, Google quietly rolled out changes to the way it positions ads for its desktop search engine results page SERP. Previously, users would see ads positioned on the right-hand side of the page, as well as the top three positions in Our last blog post discussed the importance of using checklists to avoid making mistakes.

These lists can be used for your personal life, but are especially important in the workplace and when posting online content. The key to a successful checklist is to remember that Checklists: mostly used as a reminder to get milk.

Checklists Work Because They Get the They offer all of the hopeful anticipation and feeling of delight without the struggle. Contests are also a valuable promotional tool, especially It crops up in podcasts, and even finds its way onto Pinterest. Yet, what does it actually mean? And how can content marketing help your hotel to It appeared on every major news channel worldwide: Google pays Apple a billion dollars.

There was no midnight parking lot meeting and no large manila envelope was handed over. Google simply offered Apple a share of the Eating out is a wonderful indulgence. No prep time. No dishes.

Gannett Buys ReachLocal for $156M to Boost Digital Marketing Services

Instead, the pleasure of being waited on in warm and inviting surroundings, free from household mess. At this time of year, people are primed for this indulgence. With a population of around 84,, the BC tech industry is now larger than the mining, forestry, and oil and gas industries combined source in the province. With connotations of unmarked white vans and NSA agents listening in on your phone call to your mum, 'data mining' has the word creep oozing all over it. Facebook is very much personal, LinkedIn professional and Twitter somewhere in between.

Pinterest, on the other hand, has lots of very nice pictures of food; something that could belong on these other social networks too So in a mission to civilize, here The month is almost up, and so is the rest of the year. As the clock ticks down, your website might be in line for an unwanted present. For the uninitiated, Penguin is the term used to describe the current round of major updates to The Marriott is trying to be the next Netflix.

Not really, but they are making short films and webisodes. People have a good feeling about Vancouver, but there are certainly Digital marketing tools are evolving at an unprecedented pace, making it increasingly difficult for companies to know how to allocate their time and budget. No sooner have decisions been made, and a new Snapchat or Instagram presents itself as an alternative marketing channel. Think Profits Is the age of disruption upon us?

Are Canadian firms prepared? I mean just take a peek at Amazon and Chapters. When it comes to books, they sell identical products and their websites reflect that.